Selle Italia - Product descriptions

Web copy for the world-famous bike saddle brand Selle Italia.

The Issue:

As part of a digital refresh, Selle Italia needed to rewrite the product pages for their entire line. In the past, this had been done on the fly, when and as needed without a strategy or format.

The brand we’re also entering the eco-market with Greentech, their ‘Made in Italy’ line with environmentally friendly materials.

The Solution:

I created a strong and impactful format for each of the product descriptions where the specs of the saddle were highlighted but most importantly made the reader aware of the benefits.