ilk

ilk is Ireland’s only contemporary menswear brand.

I’m in charge of the digital marketing and brand management for the brand. In less than a year, we’ve gone from launching to being stocked in some of Ireland’s best menswear shops, featured in multiple national newspapers and websites and a establishing ourselves as one of Ireland’s most exciting brands.

Working with the brand since the very first day, I’ve developed our customer profiles, social media strategies, routes to market and content creation, amongst many more responsibilities.

I also manage the e-commerce website through Shopify and Craft CMS, which includes managing the Journal and writing all product descriptions and SEO duties.

I create monthly reports for social media, website traffic and sales to ensure that we are meeting and exceeding our targets.