content mARKETING MANAGER

A good content marketing manager is well versed in all aspects of content. A great content marketing manager knows how they all work with one another to exceed expectations.

Content marketing covers everything from big picture stuff like strategies and campaign ideation, to actions like writing copy and shooting images, and the aftercare stage where results are analysed and key takeaways noted to impact future strategies.

Here’s how I can help you tell your story.

CONTENT STRATEGY

Jumping straight into content creation isn’t the best approach. We need a map first – where are we going? Why there? How and when will we now when we’ve arrived? A content strategy helps a team work together and focus on a common goal.

content writing

Okay, so now we have our map in our hands and we know where we’re going. Next up in content writing. This helps you tell the world why you are the best at what you do and how you can help customers with their issues. The right tone, personality, and goals are key.

SEO

It’s great to have a beautifully written piece of content, but it’s not so great if nobody can see it. That’s where SEO comes in. Keywords play a part, as do smaller things like meta descriptions and image file names. But most importantly, I’ll write content that others will share and link to, giving up a boost up to search results on Google.

press releases

Your idea is great, your product is brilliant, and your messaging is on the money. But right now, the juice hasn’t been worth the squeeze. That’s where a bit of PR comes in handy. Press releases are an art form and I’ve developed my own approach that’s gotten my clothing brand featured on Hypebeast.

EMAIL MARKETING

Email marketing is the best bang for your buck channel out there. There’s no algorithm to do battle with and no brands to compete with for ad space – everyone on your list has said “Hey I want to hear from you.” So let’s create a strategy and campaigns to give them what they want.

LANDING PAGE COPY

Your landing page is your shop window. You’ve got one chance to make a first impression. Let’s make sure that your personality shows, that people understand what you do, and why you’re the best company for the job.

e-commerce

Selling online is so, so, so much more than just making a product page and watching the cash roll in. I’m a part owner of a menswear brand that I helped build from the start. I’m fully in charge of the e-commerce platform and marketing. I know how all the pieces fit.