How a Freelance Copywriter Can Help Your Business

Copywriting can make or break your business. It’s how people understand who you are and what you’re all about. Good copy is all about personality and tone. It needs to match who you are and what you’re doing.

Copywriting tells your story how you want it told.

What is Copywriting?

On a basic level copywriting is writing words that are used in marketing and advertising. But it goes so much deeper than that.

Copywriting is a nimble and responsive approach to interacting with people. It inspires with gorgeous blogs of incredible experiences, it informs with insightful landing pages packed with brilliant info, and it helps businesses grow with conversion-focused email newsletters that put customers at ease.

Copywriting is your brand's personality. Let’s make a great first impression.

What Does a Freelance Copywriter Do?

A freelance copywriter works in lots of different ways.

First I get to know you and you’re brand. Tell me what you’re all about. I want to know who you are, why you’re doing it, and why people come to you. This helps me develop a tone of voice – a set of guidelines for how your business should communicate with your customers. This lays the foundation for the content that we’ll create. 

Once we know how we’re going to talk, we need to figure out what and how we’re going to say. Let’s pretend you’ve launched a new product. Most freelance copywriters will write a blog post and will call it a day. But I can see the bigger picture.

This great new product is a real stand-out. You’ve sourced sustainable packaging, used B-Corp certified suppliers, and are off-setting any carbon emissions created. Truly great work. And this story needs to be told.

Thinking strategically, let’s write an SEO-focused piece on what sustainable business actually is. This will stand out on search and will give us some juicy subject lines for our email newsletters. Once that’s done, we can use the main takeaways on social media in a likeable and shareable carousel post. You can even use this info at your next board meeting to impress the investors.

Benefits of Hiring a Freelance Copywriter

So now we know what a good freelance copywriter looks like. But what are the other benefits of hiring one?

Freelance Copywriters are Flexible

A freelance copywriter has to be flexible. My schedule is fluid and adapts to your needs. I understand that there’s going to be much more work needed when launching a product or service than at other times. And that’s ok with me. I’ve clients around the world and I adjust my hours so we can meet at a time that suits you.

Freelance Copywriters are Cost-Effective

I’m cost-effective as well. You hire me only when you need me, so there’s no money wasted during quieter times. This could save you thousands every year. My payment terms are flexible too. Hire by the day, per project, or on a retainer.

Freelance Copywriters are Efficient

Have you ever spent a long time creating a brilliant piece of content to then publish and get no juice for all that squeeze? That’s where repurposing content comes in. That blog post can be broken down and repurposed into social copy, gated assets, FAQs, and so much more. Let’s make sure people hear your great ideas.

Freelance Copywriters are Adaptable

I love that I get to work in so many different industries as a freelance copywriter. I market myself as a cycling and outdoors copywriter, but in reality, I work in so many more.

I’ve covered landing pages for hospitality clients, email marketing in the transportation industry, social media for fashion brands, and plenty more. By listening to you and finding the pain points, we can find a successful solution no matter what your business is.

This approach keeps me sharp and constantly learning.

Freelance Copywriters can Join the Dots

If you’re working in marketing you’ve probably heard the term “unsiloed teams”. This is all about ensuring that different business teams are all pulling in the same direction. I love this approach and encourage all my clients to do so.

Let’s say we’re planning a suite of blogs, I want Sales to tell us what content they need to close deals, I want SEO involved to identify targets, and I want Design to weigh in with how we can make our content pop at the very first brainstorming session.

This is how I like to join the dots.

Working with me as a freelance copywriter enables you to tell your story exactly how you imagined it would be. People will know exactly who you are and why you’re doing it. Your brand and business will grow.

Drop me a message and let’s see what we can do.