Copywriting on two wheels: The benefits of hiring a cycling copywriter
When you're out on your bike, every drop of effort counts. Wasting energy can be the difference between winning and losing. The same goes for writing cycling content. You want to be efficient and create high-quality, engaging cycling content that connects with your target audience.
That's why you need a cycling copywriter on your team. Let's take a look at the benefits of hiring a cycling copywriter (like me) and see how I can help your cycling content claim that KOM.
I know that twenty six is dead
A cycling copywriter understands the specific needs of the cycling industry as well as technical jargon and terminology.
Us cyclists know that our passion requires a fairly specialised vocabulary, different disciplines seem to speak different dialects of Cyclingese. That's why you need an expert because we understand the industry. By knowing the technical jargon and terminology, a skilled writer can seamlessly deliver complex ideas in an accessible way. The result is copy that informs and excites readers about new products, events, and initiatives. Make sure to find someone who can ride alongside you and your brand with ease.
What I do:
- Translate complex topics into easy-to-understand language
- Understand the unique needs of the cycling industry, including technical jargon and terminology
- Know all aspects of cycling, from mountain biking and road racing to gravel and track
- Write engaging, informative content that speaks to cyclists, how they want to be spoken to
I can walk the walk
A cycling copywriter weaves incredible stories that people remember.
When it comes to writing about cycling, a quality copywriter knows how to spin a compelling tale. Whether I'm writing about my cycle across Sicily or reporting on a bikepacking route, I capture the magic of the experience and keep readers eagerly on your website. Developing and nailing the right tone of voice allows me to engage with readers and make them feel like they were there with me. By sharing my passion for the sport, I create content that informs and helps brands show their true colours.
What I do:
- Use storytelling techniques to engage and inform readers
- Create content that is unique, interesting, and shareable
- Understand how to craft a narrative arc that resonates with cyclists
- Have an eye for detail when it comes to writing cycling content
I'm your custom bike. But for content
A cycling copywriter creates tailor-made content that resonates with your target audience.
Generic cycling content misses the mark every time. Cyclists are specialised, so you need custom content to match that. Road racers don't care about big, plushy saddles, they want efficiency, weight savings, and for everything to be carbon. I speak directly to your target audience. Covering product reviews to editorial content, I craft content that works specifically for you and your audience.
What I do:
- Create custom content for your target audience
- Understand the needs of different types of readers
- Know how to craft content that stands out from the rest
- Gets to know your brand, your goals, and how to best achieve them
I was bikepacking before it was cool
A cycling copywriter is knowledgeable about the latest trends in cycling.
If you're into bikes, you know there's always some new shiny thing just released that we all have to have. That's where a knowledgeable cycling copywriter can help you make better content. Not only do I keep up with the latest trends, but I also know how to find an angle on the trend to help solve your customer's problems. I'm all about telling people about the benefits rather than just the features.
What I do:
- Understand the cycling industry and its latest trends
- Identify what trends resonate with readers and write to reflect those trends
- Create timely content for your target audience
- Capture the spirit of cycling in every piece I write
I'm quicker than an e-bike
A cycling copywriter creates content efficiently, allowing you to stay ahead of the pack.
I'm slow on the climbs, but when it comes to work, I'm bombing downhill like I'm being chased by the peloton. Us two-wheeled wordsmiths know how to keep pace with the competition and crank out quality content on the fly. But I don't churn out content for content's sake, I build my outputs around a strategy, so that every word I write is needed and used.
What I do:
- Create quality content quickly and efficiently
- Use effective research to maximise output
- Leverage technology to streamline workflows
- Produce high-quality cycling content on tight deadlines
- Optimise content for maximum visibility across platforms
I strategise like A GC winner
A cycling copywriter understands the value of SEO and knows how to use it to improve visibility and rankings.
You know that having the right gear is essential to your success on the road. If words are my bike, SEO is my drivetrain that gets my words to where they want to go - the top of Google. As a cycling copywriter, I understand the importance of using SEO to maximise ROI. From writing keyword-rich product descriptions to creating engaging blog posts, I help cycling brands tell their story and organically get it in front of as many eyes as possible.
What I do:
- Knows the importance of SEO and its impact on content visibility
- Write content that is optimised for the latest Google algorithm updates
- Use data, research, and analytics to create targeted keyword strategies
- Link internally to maximise reach
I write about bikes because I love doing it and my clients are happy. If you want your brand’s story to reach more people that will care about it, I can make that happen.
Give me a shout and we'll see what we can do.