Canyon Spectral

Canyon’s Spectral is the ideal trail bike in my eyes. And they doubled down on this model by reducing the travel to a trail-specific 150mm. Rather than trying to be all things to all people, this bike is a specific tool for a specific job.

My role was to write the copy for the customer journey from homepage through to product page, as well as a press release, media kit, and email newsletters.

See the Spectral CF.