Bianchi e-bikes 2020
I worked alongside Fausto Agency on this year's launch of Bianchi bikes for their website and magazine.
The brief was to come up with a captivating headline and an informative body of text for four of their bikes. I worked on the T-Tronik eMTB range as well as the eSpillo city bikes.
The headline needed to be snappy and reinforce Bianchi's brand as an industry leader. While the aim for the body of text was to describe the technical specifications in a real-world setting.
My writing appears on their website as well as their 2020 printed brochure.
